Arts Evolution, Laguna Beach’s citywide arts plan, sets forth a framework to strengthen and enhance the artistic life of this rare, century-old coastal arts city in southern California. The plan addresses challenges that include dramatically rising real estate pressures, limitations on growth, and changes in the arts community. One important goal is to retain Laguna Beach’s artistic vitality by retaining and attracting the presence of working artists and utilizing their civic leadership in new ways. The plan assessed the community’s cultural facilities and made recommendations for future development. The plan led to increased city investment as well as new private sector dollars for the arts.