The Raleigh Arts Plan lays out a bold goal: every resident is empowered to lead the creative life they envision. This also suggests that the overarching purpose of the City of Raleigh is to help assure a fulfilled life for every resident and calls on the City to encourage cooperation among all City departments to include arts, culture and creativity as essential strategies for assuring fulfilled lives for all. The plan for the state capital of North Carolina was developed with the direct participation of more than 4,000 citizens. Planning included a regional audience demand study and audience development strategies for a cohort of arts organizations.