Salt Lake City Master Plan

This is a comprehensive plan for Salt Lake City and County’s joint downtown cultural district, now branded as THE BLOCKS. While Salt Lake has a strong tourism brand, it seeks now to strengthen its reputation for creative vitality among visitors and residents. Salt Lake in fact has a remarkable concentration of cultural venues and people and extraordinarily high arts participation. For example, its beautiful new Broadway venue, the Eccles Theater, has a waiting list of 9,000 for its season tickets. Major new works of permanent and temporary public art are underway. Based on market research and stakeholder engagement, the plan calls for coordinated creative placemaking, marketing and audience development, management, financing and success metrics. The Cultural Core plan is in its fourth year of successful implementation under the management of Downtown Salt Lake Presents.

CLIENT

Salt Lake City and County